Italian Superbike Manufacturer Benelli Ties Up With Mahavir Group
Italian Superbike Manufacturer Benelli Ties Up With Mahavir Group
The Italian motorcycle manufacturer will collaborate with Hyderabad-based firm to assemble, manufacture and sell its motorcycles from Italy and South East Asia
After DSK Motowheels and Benelli split ways, we had exclusively reported that the Italian motorcycle manufacturer was in talks with a Hyderabad-based dealer, Adishwar Auto Ride India (AARI), a subsidiary of Mahavir Group, to assemble, manufacture and sell its motorcycles in India. And now its official as both firms confirmed the news at an event held in Hyderabad recently.
Furthermore, Benelli has also signed an agreement with the Telangana government which will allow it to set up a manufacturing plant in Medichal, Hyderabad. The manufacturing plant will consist of two stages, the first of which will cover an area of three acres, while the second stage will include setting up a plant that will span across a whopping 20 acres.
The company will continue trading with existing dealerships while also looking out for prospective ones on the way. The motorcycles will continue to be imported to India via the CKD (completely knocked down) route and assembled at the upcoming plant to keep costs in check. Both firms will also work towards importing an exclusive range of motorcycles from Italy and South East Asia, details of which are yet to be released.