Benelli returns to India with the Mahavir Group

Aug 20, 2018

The booming Indian two-wheeler market is becoming difficult to resist for global OEMs.And for one, which had to quit India, albeit for no fault of its own, the need can even be greater. The 107-year-old Italian bikemaker Bennelli is back but this time in accord with a local automobile dealer. Leaving its not-so-happy past behind when it had to shut its India operations down when previous partner, the DSK Group, ran into serious financial troubles last year, Benelli has decided to take a new shot at India. This time around, it is associating with the Hyderabad-based Mahavir Group in a strategic partnership between Benelli QJ and Adishwar Auto Ride India (AARI) .anew company floated under the Mahavir umbrella.