Benelli plans to enter smaller bike segment in India after 2019
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Benelli plans to enter smaller bike segment in India after 2019
Aug 13, 2018
Italian premium two-wheeler maker Benelli, which is set to resume sales in India in October, will look to enter smaller 135-200 cc bike segment after 2019 to have a wider market presence, a senior company official said. The company, which has roped in a new partner -- Mahavir Group -- for its fresh journey in India, will initially focus on 300-600 cc motorcycles through 12 models to be launched by the end of 2019.
Benelli had stopped selling bikes in India in May this year after partin ..
The two partners have also agreed to form a joint venture to set up a manufacturing plant in Telangana for which the Italian firm has signed a memorandum of understanding with the state government.
"We took a fast decision of not to be out of the market for a long time after the problem came up. The first thing to do was revise from among all the relationships we had built," Benelli Chief Marketing Officer Dante Bustos told .
By October this year, Benelli will launch three 30 ..
"We took a fast decision of not to be out of the market for a long time after the problem came up. The first thing to do was revise from among all the relationships we had built," Benelli Chief Marketing Officer Dante Bustos told .
By October this year, Benelli will launch three 30 ..